【Call for papers】International Conference on Global CCI (2022)

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International Conference on Global Cultural and Creative Industries (2022)

Main Theme: Art, Technology, and Cultural Values

Call for Papers

December 2022, Shanghai, China

Hosted by USC-SJTU Institute of Cultural and Creative Industry of

Shanghai Jiao Tong University


Since 2018, USC-SJTU Institute of Cultural and Creative Industry of Shanghai Jiao Tong University (hereinafter referred to as ICCI) has successfully held four sessions of the International Conference on Global Cultural and Creative Industries. In December 2022, ICCI will host the 5th International Conference on Global Cultural and Creative Industries.

As an emerging frontier industry with creativity at its core, operating in the context of economic globalization, the development of the cultural and creative industries cannot be separated from the exploration of cultural ontology and the search for cultural values.

With the social changes and innovation brought by the latest wave of technological progress, from deep learning to virtual digital human, human-computer interaction to the meta-universe, people have generated new demands and changes in the way they consume cultural and creative content, the design style of cultural and creative products, and the current situation and trend of display of cultural products.

【Call for papers】International Conference on Global CCI (2022)

The exploration of digital culture and creativity, intelligent culture and tourism, and computational art brought about by traditional Chinese fashion and technology has emerged as a new tendency in the development of cultural and creative industries today. While science and technology have empowered these industries, they have also compelled people to ponder the social role of cultural values: what new opportunities and challenges does the integration of culture and technology bring to the cultural and creative industries and cultural and creative education? What kind of aesthetic values and social representations will be formed by the innovation and reinvention of technology and art? How can technology expand the fascination with culture while promoting the development of the cultural and creative industries? What kind of cultural values will be conveyed by the art of technological fidelity? How will technology and art guide the identification of cultural values? How will the cultural and creative industries develop in the era of digital intelligence?

In step with the development of the times, the 5th International Conference on Global Cultural and Creative Industries (2022) will be held under the theme of "Art, Technology, and Cultural Values." We extend a warm welcome to scholars and industry professionals from home and abroad to explore new issues, challenges, and opportunities, to give cross-disciplinary inspirations to the development of the cultural and creative industries, and to discuss new trends in the development of industry-university-research of global cultural and creative industries.

2022 International Conference on Global Cultural and Creative Industries

December 2022, Shanghai, China

Hosted by USC-SJTU Institute of Cultural and Creative Industry of

Shanghai Jiao Tong University

Call for Papers

The 5th International Conference on Global Cultural and Creative Industries calls for abstracts and panel proposals on the following topics, including but not limited to:

【Call for papers】International Conference on Global CCI (2022)

Digital Governance and Cultural and Tourist Industries

【Call for papers】International Conference on Global CCI (2022)

As an important setting in contemporary life, cities shape social structures, group interactions, and cultural mechanisms. For city dwellers, public cultural practices are closely related to subjective participation; for city governors, public cultural provision is closely related to coordinated urban development. With digital technology gradually emerging as the main infrastructure of our society, the importance of understanding, interpreting, and exploring its relationship to public culture is even more critical. Selected research topics for this panel include, but are not limited to, digital public culture, smart cities, network governance (networked governance), the convergence of cultural and tourist industries, community micro-innovation, and sustainable development.

Regulations and Ethics in the Cultural and Creative Industries

This panel aims to discuss the new ethical conflicts, ethical dilemmas, and "ethical crisis" faced by cultural and creative industries under social transformation from the perspective of policies, regulations, and ethics. The intent is to explore a new way of collaborative cooperation among multiple subjects, so as to maintain public order and morality, rebuild orderly scenes, and guide technology and art to goodness in the process of upgrading the cultural and creative industries and the prosperity of the industry. Selected research topics for this panel include, but are not limited to, intellectual property, privacy, humanism, media literacy, algorithmic ethics, and digital responsibility.

Digital Twin and Cultural Branding

With the upgrading of economic consumption and the development of intelligence running through the entire cultural and creative industry chain, innovation and creativity that meet the needs of the development of the times can create high-quality cultural brands and promote the digital, experiential, scene-based and intensive development of the cultural industry.This panel aims to promote theoretical discussion and practical exploration in the field of brand innovation and creative life with the new digital twin technology, and to build a unique cultural brand with an innovative way of thinking, thus leading to consumer resonance due to cultural identity and eventually inspiring them to become loyal followers of the brand.

Digital Intelligence and User Behavior Research

In the context of the flourishing development of the digital intelligence industry, the scale of user behavior data continues to expand, and the corresponding analysis technology is rapidly iterating and updating. Selected topics for this panel include, but are not limited to, social media, the entertainment industry, digital communities, content production and consumption, user value co-creation, etc. Creating a more open, interesting, and qualitative cultural and creative ecology, through a multidisciplinary theoretical perspective of psychology, sociology, economics, communication, and other in-depth understanding of the behavior patterns of users in the cultural and creative industries.

Computational Aesthetics and Creative Design

This panel will focus on the use and impact of design and technology in the cultural and creative industries, as well as the interaction among them. Research topics for this panel include but are not limited to cultural and creative product development, artificial intelligence and data-driven design, design creativity, design methods and supporting tools development, design education, and preeminent design practices in the industry, etc.

Transmedia Narrative and Film and Television Culture

This panel will focus extensively on the issues of film and television culture and the audiovisual entertainment industry in the context of the digital economy, with particular attention to the discussion of extended reality technology and narrative, cross-media content derivation, and management, and other related content.

The application of extended reality technology is converting the presentation, production, and even storytelling of traditional audiovisual media art; at the same time, increasing cultural and creative entertainment content is revealing the characteristics of cross-media intertextuality and fusion culture. Explorations related to the evolution of the audiovisual entertainment industry, new technological revolution, cross-media content creativity, IP and derivative management, and content about film and television content consumption to licensed cultural and creative products in the digital economy are expected.

Digital Intangible Cultural Heritage and Cultural Identity

With the help of emerging technologies on the Internet, the promotion of Chinese intangible cultural heritage through digital communication is a fundamental issue that needs to be solved for the existence and protection of intangible heritage in China. It is also an important measure to unite people's hearts and convey core values domestically, tell the Chinese story, and boost cultural confidence internationally. The topics include but are not limited to issues related to protection and inheritance, social representation, value implication, and the external communication of China's intangible cultural heritage. To investigate the new forms of digital communication of the splendid traditional culture and China's intangible cultural heritage with category commonality.

Intelligent technology and Museological Art

This panel focuses on innovative research in the field of art and museums to promote the cultural development of creative cities and urban cultural identity, with a special focusing on the directions of immersive virtual exhibitions, future museums, digital art, and cultural creativity. The panel aims to gather frontier scientific research achievements and explore the diverse possibilities of digital art and exhibitions. Topics include but are not limited to technical presentation, curatorial logic, interactive methods of cloud-based virtual exhibitions, etc. Other related papers on art and culture, museums, and exhibitions are also welcome.

Digital Intelligence Education in the Cultural and Creative industries and Social Development

This panel explores the study of education in the cultural and creative industries, encompassing research as well as professional degree and non-degree programs, in the context of internationalization and digitalization. Focusing on education models, curriculum construction, textbook construction, digital strategies and practice bases of digital culture and creativity disciplines, and the driving force of cultivating original talents for the development of digital culture and creativity industries.

Cultural and Creative Digital Copyrights

This panel focuses on innovative study in digital copyrights in the cultural and creative industries. With the steady development of new technologies, new models, and new industries in the meta-verse oriented to the 5G+ arithmetic network, the media and media behavior have been transformed, which also drives the upgrading of the cultural and creative industry. The topics of this panel include, but are not limited to, the transformation of content production in the cultural and creative industry, the combination of virtual and real forms, the experience of multiple mixed realities, the infinite extension of scenes, and other new trends. Other papers on digital assets, digital IP, and other related fields are also welcome.

Animation Games and E-sports

This panel encourages in-depth discussion and analysis of the field of animation games and e-sports from different disciplinary perspectives. The scope of the call for papers includes but is not limited to the following topics: game user research, game product research and development, game industry research, game policy research, game copyright research, game regulation, game ethics, gamification of society, gamification of communication, game intersection, creative discipline study in animation game and e-sports industry, etc. The panel will discuss topics related to assisting the cultivation of national animation, game creativity, and brands, improving the quality and internationalization of original works in the animation game and e-sports industry, and the construction of the national animation industry comprehensive demonstration park.

Virtual Digital Human and Man-Computer Symbiosis

This panel focuses on the development of virtual digital human and man-computer symbiosis technology driven by the wave of new technologies such as artificial intelligence and virtual reality. From the digitization of appearance to the interaction of behavior and intelligence of thought, digital-human represented by virtual anchors and virtual employees has successfully become known and plays a role in film and television, games, media, cultural tourism, finance, and many other fields in a diversified manner. The topics of this panel include, but are not limited to, neurocognition, extended reality, brain-computer interface, touch medium, virtual scene reconstruction, virtual digital human, and other study areas. This panel intends to promote discussion in theoretical construction, technical mechanisms, data processing, model construction, research design, and industrial application.

Due to the impact of COVID-19, the conference will be conducted offline and online. The exact format and location will be announced at a later date. The committee will decide and inform the participants according to the specific situation before the opening of the conference.

If you have any other questions, please feel free to contact us for more information.

USC-SJTU Institute of Cultural and Creative Industry of Shanghai Jiao Tong University

Submission Guides

Interested participants need to submit an abstract of at least 500 words, in both English and Chinese. The organizers will sort the received papers in line with the topics and determine the selected panels.

Submit Papers:Register on the international conference website and follow the relevant instructions for submission

Submission of abstract and full paper date:

1.Before July 3, 2022: Submit the basic information of participants, the title and detailed abstract of the paper (500 words or more) through the official website.

2.Before August 3, 2022: The academic committee will notify the evaluation results and determine the finalists for the conference.

3.Before November 3, 2022: Full paper submission by participants who want to be considered as best paper candidates. Winners of outstanding papers will receive funding for transportation and accommodation for the next year's international conference.


1.The submission must default to the 6th edition of the APA styleguide.

2.Provide a Chinese or English abstract (500 words or more);Research articles should range between 8,000 - 12,000 words (all-inclusive).

3.The submission file should be in Microsoft Word or PDF.

4.Please name the submission as “Paper title+author name(s)+affiliation(s)”

5.Please provide the following information at the end of your submission: author list, affiliation(s), contact information (address, zip code, cell number, and email address). We will use the listed information to communicate with you and to send out the conference proceedings.

6.The submission can include files such as graphs, pictures, images, or video and audio files. Graphics should be in JPEG, GIF, PNG, or TIFF format. Audio segments should be in MP3, or AIFF, WAV (Windows Audio Wave) format. Video segments should be in Quicktime, MPEG, AVI (Video for Windows), or WMV (Windows Media Video) format. Please compile these files in a separate folder and sumit it along with the full paper.

7.An abstract and keywords are required for an article submission.

Click Read More for the author guidelines.

If you have any further questions, please contact us.

Paper submissions will be registered and submitted on the international conference website. Email is for enquiry ONLY:

Conference Mail: icci-conf@sjtu.edu.cn

About ICCI

USC-SJTU Institute of Cultural and Creative Industry (ICCI) was founded in 2015 by Shanghai Jiao Tong University (SJTU) and is an internationally-oriented school within SJTU. ICCI’s establishment grew from the joint efforts of University of Southern California (USC), Minhang District Government and Shanghai Zizhu High-tech (Group) Co., Ltd. As an important aspect and expression of SJTU’s internationalization strategy, ICCI integrates global world-class resources reflecting demands of the industry’s value chain and the market. ICCI’s distinction is three-fold – internationalization, interdisciplinary focus, and Industry orientation – and takes on the mission to nurture creativity, innovation and entrepreneurship among talents for the cultural and creative industry. ICCI dedicates itself to be a global institution providing premier resources to aspiring students from all over the world.